How One Therapist Turned Visibility Into Speaking Opportunities, Book Sales, and Brand Growth
Candid Convo with Former Client, Dr. Charmain Jackman, Founder of InnoPsych & Author
“It’s just like going to the gym—you talk yourself in and out of it, and then afterward you’re like, ‘That was actually really good.’”
Dr. Charmain Jackman has learned to flex some new muscles over the past year, and that strength is now showing up across her platforms in numbers.
“I’ve been doing more videos, and once I actually do it, I’m like, ‘Oh my God, this is fun,’ said Dr. Jackman, Founder and CEO of InnoPsych and Author of The Black Therapist’s Guide to Private Practice and Entrepreneurship.
The 20-plus-year veteran psychologist spoke candidly about building up the confidence to turn on her camera and hit record without hesitation.
“It’s just like going to the gym—you talk yourself in and out of it, and then afterward you’re like, ‘That was actually really good,’” Dr. Jackman said.
With strong accountability, media training, and communications strategy from B.Free Communications & Consulting, Jackman unlocked a new level of confidence, strengthening her visibility and her overall brand.
“That’s a strategy you really helped me with—making sure I’m capturing the moment,” said Dr. Jackman. “Taking photos, videos, getting content with people holding the book, and then creating recap content so the event doesn’t just end there.”
Dr. Jackman was able to grow her audience by more than 20 percent. She not only gained new followers but also made hundreds of book sales and booked speaking engagements from podcasts to panels. Those bookings included moments on the big stage at the NAACP’s National Convention, William James College’s Author Panel, CBS Boston, The Next Best Thing Podcast, Java with Jimmy radio show, appearances on the Latest Word on Black News, and more.
“It builds credibility,” Dr. Jackman said. “National conferences are a big deal, even though it wasn’t paid, the visibility, the connections, and the content I was able to capture made it incredibly valuable.”
Just like the gym, Dr. Jackman had to go through some “intense” training with two one-on-one sessions in the Confident Communicator’s Academy. As a new author, seeking to spread the word about her new book, she needed to be prepared to mention her book in every conversation.
Brittany and Dr. Jackman discuss her interview with CBS Boston Anchor, Courtney Cole, in a one-on-one media training session.
“I’ve always appreciated your feedback because I’m someone who wants to get better,” she said.
Dr. Jackman said being in an academic mindset often made her question how to reach a broader community audience.
“I can put my thoughts together, but I’m always asking, ‘How can I be even more effective?’ And that’s what you really helped me with—being more intentional about how I communicate.”
She said that was key in getting her out of her comfort zone, a challenge that other business owners face as well.
“For a lot of BIPOC business owners, it’s not just about finding the time—it’s also about feeling uncomfortable talking about yourself,” said Dr. Jackman. “It can feel like you’re bragging, but really, it’s about letting people know how you can help them.”
Fortunately for Dr. Jackman, taking that step has made her stronger, more visible, and ultimately generated more income.
“Sometimes it’s not an immediate conversion, but it plants a seed,” she said.
Even after completing her work with B.Free Communications & Consulting, the award-winning psychologist continues to expand her visibility and impact in the mental health field.
“Now people see what I’m doing and reach out for opportunities,” Dr. Jackman said. “They start to recognize your work—and that keeps you top of mind for opportunities.”
Now she’s often asked how she got those opportunities to speak.
“And when they ask how I got there, I tell them—go talk to Brittany,” she said.
Whether you’re an author, entrepreneur, therapist, or thought leader, your expertise deserves to be seen. Sometimes all it takes is the right strategy and the confidence to show up. If you want to learn more about service, click here.